August 2024
Intermediate to advanced
146 pages
3h 28m
English
Content preview from Innovative Business Development
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Making It Count—Advancing Innovation
As discussed, implementing new and innovative ideas within established companies can pose significant challenges. These challenges may manifest in negative ways such as Not Invented Here (NIH) syndrome, dismissing the startups capabilities, lack of interest in working with external companies, fear of change, or a general lack of trust. Even if the corporation has good intentions and is genuinely interested in working with an external company, there may be difficulties, such as inadequate processes, lack of vision and clear strategy, treating the external company as a mature vendor, gaps in maturity levels between both companies, or differences in time perception and resource availability.
Despite ...
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