This supplement contains the following:
Chapter 1A, “Intellectual Property Landscape,” reexamines the ever-changing role of intellectual property (IP) in business, among institutions, and in the world. The explosive growth of patented technologies, trademarks, copyrights, and trade secrets that we cited in the original volume continues unabated, but in some new directions. Non-U.S. countries and corporations are growing their own intellectual property at an increasing rate in order to remain competitive in world markets. Among major corporations, intellectual property now comprises over 80% of total enterprise value. Interestingly, intellectual property value is now distributed over the whole spectrum of business and is no longer so highly concentrated in a few industries. This chapter also discusses what is happening in the vital world of licensing, which now produces over $100 billion annually just within the United States. There is also an extensive discussion of current licensing strategies and the underlying reasons for the growth or licensing activity.
Chapter 1B, “U.S. Congress Flirts with Disaster,” discusses elements of the Patent Reform Act of 2007 and the potential for great harm to the U.S. economy. With the U.S. economy highly dependent on intellectual property, changing the patent rules is dangerous. This chapter outlines some of the pitfalls with which Congress is flirting.
Chapter 12A, “Risk-Adjusted Cash Flows,” presents an alternate method for capturing ...