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Intellectual Property: Valuation, Exploitation and Infringement Damages 2013 Cumulative Supplement, 11th Edition by Russell L. Parr

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APPENDIX G

MORE SAMPLE ROYALTY RATE INFORMATION (NEW)

Recently, a research study was completed to expand and enhance our database of royalty rate information. This appendix presents some interesting results of the study. The information in our database has been collected from reliable sources since September 1990 through December 2007 and is published in Royalty Rates for Technology, fourth edition. Industries covered by our research include:

Industries

  • Aeronautics and defense
  • Agriculture
  • Automotive
  • Chemical
  • Communications
  • Computer hardware
  • Computer software
  • Construction
  • Electrical and energy
  • Electronics
  • Entertainment
  • Food and beverage
  • Franchises
  • Glass
  • Household products
  • Internet
  • Mechanical
  • Medical
  • Photography
  • Semiconductors
  • Sports
  • Toys
  • Waste treatment

Automotive—Collision Avoidance

Licensor: Stinson & Associates
Licensee: Sense Technologies, Inc.
Royalty: 6% of sales

Sense Technologies, Inc. (STI) develops and markets automotive safety devices that increase driver awareness of people or obstacles located in vehicle blind spots. Sense's two product lines consist of Guardian Alert and ScopeOut.

The Guardian Alert product uses Doppler radar technology to warn vehicle drivers of the presence of people or obstacles in blind spots that exist behind their vehicles when backing up. Marketing of the product has been primarily to automobile and truck dealers, fleet operators, and other after-market automotive industry participants. The company began manufacturing the Guardian ...

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