9.1 Introduction
The kind of analysis that can be performed on a set of data will be influenced by the goals identified at the outset and the data gathered. Broadly speaking, a qualitative analysis approach, a quantitative analysis approach, or a combination of qualitative and quantitative approaches may be taken. The last of these is very common, as it provides a more comprehensive account of the data.
Most analysis, whether it is quantitative or qualitative, begins with the initial reactions or observations from the data. This may involve identifying patterns or calculating simple numerical values such as ...
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