book

Interaction Design, 6th Edition

by Yvonne Rogers, Helen Sharp, Jennifer Preece

April 2023

Intermediate to advanced

720 pages

25h 45m

English

Wiley

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1.1 Introduction1.2 Good and Poor Design1.3 Switching to Digital1.4 What to Design1.5 What Is Interaction Design?1.6 People-Centered Design1.7 Understanding People1.8 Accessibility and Inclusiveness1.9 Usability and User Experience GoalsFurther Reading
2.1 Introduction2.2 What Is Involved in Interaction Design?2.3 Some Practical IssuesFurther ReadingNote
3.1 Introduction3.2 Conceptualizing Interaction3.3 Conceptual Models3.4 Interface Metaphors3.5 Interaction Types3.6 Paradigms, Visions, Challenges, Theories, Models, and FrameworksFurther Reading
4.1 Introduction4.2 What Is Cognition?4.3 Cognitive FrameworksFurther Reading
5.1 Introduction5.2 Being Social5.3 Face-to-Face Conversations5.4 Remote Collaboration and Communication5.5 Co-Presence5.6 Social GamesFurther Reading
6.1 Introduction6.2 Emotions and Behavior6.3 Expressive Interfaces: Aesthetic or Annoying?6.4 Affective Computing and Emotional AI6.5 Persuasive Technologies and Behavioral Change6.6 AnthropomorphismFurther Reading
7.1 Introduction7.2 Interface Types7.3 Natural User Interfaces and Beyond7.4 Which Interface?Further Reading

8.1 Introduction8.2 Six Key Issues8.3 Capturing Data8.4 Interviews8.5 Questionnaires8.6 Observation8.7 Putting the Techniques to WorkFurther Reading
9.1 Introduction9.2 Quantitative and Qualitative9.3 Basic Quantitative Analysis9.4 Basic Qualitative Analysis9.5 Analytical Frameworks9.6 Tools to Support Data Analysis9.7 Interpreting and Presenting the FindingsFurther Reading
10.1 Introduction10.2 Approaches for Collecting and Analyzing Data10.3 Visualizing and Exploring Data10.4 Ethical Design ConcernsFurther Reading
11.1 Introduction11.2 What, How, and Why?11.3 What Are Requirements?11.4 Data Gathering for Requirements11.5 Bringing Requirements to Life: Personas and Scenarios11.6 Capturing Interaction with Use CasesFurther Reading
12.1 Introduction12.2 Prototyping12.3 Conceptual Design12.4 Concrete Design12.5 Generating Prototypes12.6 ConstructionFurther Reading
13.1 Introduction13.2 AgileUX13.3 Design Patterns13.4 Open Source Resources13.5 Tools for Interaction DesignFurther Reading
14.1 Introduction14.2 The Why, What, Where, and When of Evaluation14.3 Types of Evaluation14.4 Evaluation Case Studies14.5 What Did We Learn from the Case Studies?14.6 Other Issues to Consider When Doing EvaluationFurther Reading
15.1 Introduction15.2 Usability Testing15.3 Conducting Experiments15.4 In-the-Wild StudiesFurther Reading
16.1 Introduction16.2 Inspections: Heuristic Evaluation and Walk-Throughs16.3 Analytics and A/B Testing16.4 Predictive ModelsFurther Reading
Current ChallengesLooking to the Future

Content preview from Interaction Design, 6th Edition

9.1 Introduction

The kind of analysis that can be performed on a set of data will be influenced by the goals identified at the outset and the data gathered. Broadly speaking, a qualitative analysis approach, a quantitative analysis approach, or a combination of qualitative and quantitative approaches may be taken. The last of these is very common, as it provides a more comprehensive account of the data.

Most analysis, whether it is quantitative or qualitative, begins with the initial reactions or observations from the data. This may involve identifying patterns or calculating simple numerical values such as ...