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Just Start: Take Action, Embrace Uncertainty, Create the Future by Paul Brown, Charles Kiefer, Leonard Schlesinger

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2

The Overwhelming Importance of Desire

Unless you truly want to make something happen, the odds are nothing will. Without desire, nothing else matters . . . or occurs. So, the starting point is: what do you want to create?

YOU HAVE SOME SORT OF IDEA of what you’d like to bring into being. That concept could be as vague as “I want to do something to make people healthier,” or as specific as creating a new initiative at work. Maybe it doesn’t have anything to do with commerce. It could be for a nonprofit that can bridge racial differences or an outreach program for kids.

Each and every one of those ideas could be great, but you need to do something to make them a reality. As we said, thinking is terrific, but absolutely nothing happens unless ...

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