Just Start: Take Action, Embrace Uncertainty, Create the Future

5

Build on What You Find

As we have seen professional creators—such as entrepreneurs and anyone else who brings something into being that has never existed before—like to know how things really are. That’s especially true when they encounter problems and surprises. They also believe, counterintuitively, that if something goes wrong, it is a good thing—potentially a very good thing. They believe problems and obstacles are actually assets. Let’s see why.

WE KNOW. Saying “there are no such things as problems, just opportunities,” sounds like a cliché. But the fact is:

• Creaction is based, in part, on that assertion. And
• Entrepreneurs invariably point to it as one of the reasons for their success.

In the Prediction world we grew up in, we were taught ...