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Just Start: Take Action, Embrace Uncertainty, Create the Future by Paul Brown, Charles Kiefer, Leonard Schlesinger

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7

View the Future Along a Continuum: When to Use Prediction and When to Use Creaction

By looking at the future in terms of the known and the unknown, you can determine whether to use Prediction or Creaction.

HOW DO I KNOW WHEN TO USE CREACTION instead of Prediction reasoning?” If we had a nickel for every time someone asked us that question, we would have a very pleasant second income. The query goes to the very heart of what this book is about.

We’ll start our answer by taking two scenarios as end points on a “continuum of knowability.” (See figure 7-1.) Scientific advancement is made by moving things from the unknown (“the gods did it”) to the known (“a bacterial infection did it”). So, those are our end points—the known and the unknown. ...

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