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Killer UX Design
book

Killer UX Design

by Jodie Moule
September 2012
Intermediate to advanced
300 pages
8h 8m
English
SitePoint
Content preview from Killer UX Design

Chapter 1You Are Not Your User

So what is user experience (UX) anyway? You might think it would be a relatively easy term to define; however, when I reflected on the evolution of UX, it was quite a difficult task. Why? UX covers a broad range of interactions a person can have with a business, and in an increasingly connected world, the lines are blurring between the digital and nondigital spheres. What might begin as an online experience can extend into a physical interaction (say, in a bricks-and-mortar store) and then be further influenced with an instore representative—all shaped by a particular business process.

A Broad Perspective

So, let’s attempt a simple explanation. User experience (UX) is the sum of a series of interactions a person ...
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Publisher Resources

ISBN: 9781457174230Errata