September 2017
Intermediate to advanced
272 pages
5h 9m
English
book
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
by Joe Pulizzi, Robert Rose
Content preview from Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Contents
BY STEPHANIE LOSEE, HEAD OF CONTENT, VISA CORPORATE COMMUNICATIONS
BY JOE PULIZZI
BY ROBERT ROSE
Chapter 2 | Return on Audience
BY ROBERT ROSE
BY JOE PULIZZI
BY JOE PULIZZI
Chapter 5 | The Marketing Media Savings Model
BY ROBERT ROSE
Chapter 6 | First Steps on the Road to Killing Marketing
BY ROBERT ROSE
Chapter 7 | The One Media Model
BY JOE PULIZZI
Chapter 8 | Today: The Beginning
BY JOE PULIZZI
Chapter 9 | What Now: Lessons Learned Along the Transformation
BY ROBERT ROSE
Chapter 10 | The Future of Marketing
BY ROBERT ROSE
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.