September 2017
Intermediate to advanced
272 pages
5h 9m
English
book
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
by Joe Pulizzi, Robert Rose
Content preview from Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
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Index
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
ABM. See Account-based marketing
Account-based marketing (ABM), 77–79
Ad blocking technology, 32
Adobe
Photoshop, 22
Summit, 102
Adorama, 198
Advance Publications, 111
with benefactor sponsorship, 89
click fraud, 32
by Coca-Cola, 131
content with, 122
cosponsored, 232
direct revenue from, 96–99
optimized placement of, 146
on platforms, 6
PPC and, 46
sold by Arrow Electronics, 35–36
tracking of, 47
All the President’s Men, 79
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.