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Launching Your Yahoo! Business by Linh Tang, Frank Fiore

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Chapter 4. Planning to Succeed

What You’ll Learn in This Chapter

• Why you should plan your business

• Choosing a business identity

• Establishing an online domain

So you want to start an online business–any business for that matter. Great! So what’s your plan? Your business plan, that is. One of the prime reasons businesses fail is that they don’t have plan. Some companies, when asked about their business plan, respond with “I plan to be in business.” That’s a recipe for trouble. If you haven’t written a business plan before you open your business then your business is still in the fantasy stage.

It’s not that businesses plan to fail–they fail to plan. No matter what your business, you need to outline your business goals and objectives, costs, ...

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