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Launching Your Yahoo! Business by Linh Tang, Frank Fiore

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Chapter 12. Search Engine Optimization and Listing

What You’ll Learn in This Chapter

• Submitting your online store to search engines and directories

• How to optimize your online store for search engines

• How to add meta tags to your Yahoo! Store pages

• Paying your way to the top of the search engine

• Using your Yahoo! stats

In chapter 11, “Basic Marketing—Promoting Your Yahoo! Store for Free,” we discussed how to generate traffic using email newsletters, newsgroups, blogs, and other traditional media to promote your site. Now let’s discuss how to generate traffic from search engines. So why are search engines so popular and why are so many websites spending an enormous amount of money for top placement? The answer is simple: because it ...

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