EIGHT

The Leader as Communicator

Leaders are excellent communicators. The ability to communicate is a core quality of leadership. That’s because 85 percent of your success as a leader is determined by your ability to communicate effectively with others. After all, being a leader is about dealing with others—their success is your success. If you cannot communicate, you cannot be a leader.

Communication is a skill that can be learned. The first step is to understand the five goals that you want to accomplish through your communication:

1. You want people to like and respect you. Leadership is not about making friends, but if you are liked and respected, people will be more willing to listen to you. They will want to hear what you have to say. ...

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