Introduction
Giving our organizations the extra energy they need
At one time or another, we have all struggled to take regular exercise, to stop smoking, to adopt a healthy diet or to learn a new skill, despite our best intentions. For an organization it is infinitely harder – because decisions taken by certain people have to be put into practice by others. Within a large corporation, this may involve hundreds, thousands or even hundreds of thousands of people, spread over numerous sites in many different countries, separated by linguistic and cultural barriers as much as by time zones, mountains and oceans. How can you ensure that all those people implement the same strategy intelligently, harmoniously, vigorously and – if possible – enthusiastically? ...
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