Part 1The energy of engagement
Wouldn’t life be easier if people wanted to do what you expect of them?
A major corporation is adopting a new strategy based on the quest for top-quality customer service. It launches an ambitious project, ‘Quality First’, with the aim of ensuring all personnel focus on this priority. Six months after the launch, a staff survey is carried out. Some of the interview scripts sent to head office by the research institute responsible grab the attention of senior executives.
Firstly, there are those revealing a profound ignorance of the project: ‘I don’t know what you’re talking about, to be honest’; ‘Quality First? I’m sure that I’ve seen that slogan… it must be an advertising campaign for customers’; ‘Yes, I know what ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access