Leading Strategy Execution

4Mould opinion

Here’s why they don’t all agree with you, even though you’re right

Leadership is the art of getting someone else to do something you want done because he wants to do it.

Dwight D Eisenhower

Summary

So your people have heard and understood what you want but are still not implementing your strategy. We’ll explain why understanding and accepting a message are two entirely different behaviours and the most common reasons for non-acceptance. We demonstrate why words alone are not enough and the options you have at your disposal to mould your people’s opinions so they act because they really want to.

‘We really have very little time to get organized. If we do the same as we did two years ago, we’re heading for disaster.’ Jack is stressed ...