Chapter 6A crash course in strategic planning
WHY STRATEGIC PLANNING IS IMPORTANT
Strategy without leadership is wishful thinking and leadership without a strategy has no direction. Leading without a strategy means you’re either maintaining the status quo, reacting to whatever comes up or just hoping that things will get better or stay OK under your watch. People are sometimes put off by the term “strategic planning” or “strategic thinking.” Just like leadership, the word strategy means different things to different people and comes with some baggage. If the word “strategic” puts you off, just think about “planning.” Planning is a straightforward idea that implies that success isn’t just luck and that its destiny ...
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