Leading Through Uncertainty: How Umpqua Bank Emerged from the Great Recession Better and Stronger than Ever

Index

A

Abbey, Edward, 131

Accountability. See Standards

Acquisitions, 27–28

Advertising: Apple's strategies, 154–156; corny and memorable, 158–159; replacing with buzz, 148–151

Aflac, 159

Annual awards, 124

Anxiety Disorders Association of America, 25

Apologies, 156

Apple, 143, 154–156, 157, 162, 174, 175

Armstrong, Lance, 46–47, 48

Availability of leaders: demonstrating confidence, 111–112; importance in uncertain times, 103–104, 106–107; making access easy, 107–109; reflections on, 112

B

Bank of America, 141

Banking industry: customer relationships in, 11–12; global financial crisis and, 3–4; leveraging resources and assets within, 127–128, 133; regulatory issues in, 82–83; revolution in, 11; state of denial in, 42–47; Umpqua's bank stores, ...