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Leading Through Uncertainty: How Umpqua Bank Emerged from the Great Recession Better and Stronger than Ever by William C. Taylor, Ray Davis

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10

Leverage Your Assets

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

—Guy Kawasaki

Scaling your business is the only option that allows you to continue growing. It demands that you leverage and build on your strengths.

I don't care how large or small your company is, you will always benefit from leverage and scale. In other words, if it takes one hundred dollars to build ten widgets and I can figure out how to build fifty more widgets for that same one hundred dollars, that's something that I want to know. In fact, leverage and scale are so important for businesses in difficult times that they can be essential for a company's very survival. A well-known analyst who spoke at a banking conference I attended in ...

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