Leading Through Uncertainty: How Umpqua Bank Emerged from the Great Recession Better and Stronger than Ever
by Ray Davis, William C. Taylor
10
Leverage Your Assets
Leverage your brand. You shouldn't let two guys in a garage eat your shorts.
—Guy Kawasaki
Scaling your business is the only option that allows you to continue growing. It demands that you leverage and build on your strengths.
I don't care how large or small your company is, you will always benefit from leverage and scale. In other words, if it takes one hundred dollars to build ten widgets and I can figure out how to build fifty more widgets for that same one hundred dollars, that's something that I want to know. In fact, leverage and scale are so important for businesses in difficult times that they can be essential for a company's very survival. A well-known analyst who spoke at a banking conference I attended in ...
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