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Lean AI by Lomit Patel

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Part I. AI + Growth Marketing = Smart Marketing

Part 1 of this book consists of two chapters, an Introduction and Chapter 1. The Introduction will provide you with an overview of the current startup landscape and the biggest challenges currently facing new companies—and chief among them is customer acquisition, with the need to acquire customers widely and effectively in a crowded field. This is where Lean AI comes in, which is the focus of Chapter 1. In this chapter, you’ll learn about the main components of Lean AI (artificial intelligence and machine learning applied to the function of growth marketing), and we’ll take a look at industry trends for leveraging AI for smart marketing , which will prepare you for Part 2’s dive into what we call “Customer Acquisition 3.0.

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