Part IV. Selecting the Right Approach to User Acquisition
Part IV moves you into the world of choosing the right approach to user acquisition. In Chapter 10, there is an overview of the top five proven key user acquisition strategies for you to consider to scale growth and how to pick the right one for your business. In Chapter 11, you will get a detailed overview into the “growth stack”—a set of tools that all work together to help you get the specific results you’re looking for, given your situation.
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