Lean Branding

Praise for Lean Branding

“If you’ve got a product and your thoughts about branding are ‘I don’t even know where to start’ —read Lean Branding. Laura Busche’s book lays out for you what you need to do, why it matters, and how to do it quickly and easily. You’ll have a brand as great as your product in no time.”

—Cindy Alvarez—Director of User Experience, Yammer (a Microsoft company), author of Lean Customer Development

“Establishing a brand for a startup or small enterprise in today’s marketplace is more important than ever. Lean Branding is a practical, insightful guide that will quickly prove its worth in an often-overlooked area that is fundamental to the success of every business. It should be in every entrepreneur’s toolkit.”

—Roy Thomasson—Founder and Chair, Board of Directors, Young Americas Business Trust, Washington, DC

“If you want your startup to fail then ignore this book. Branding has always been a soft skill. Laura makes it a hard science.”

—Bronson Taylor—Cofounder, Growth Hacker TV

“As editor of Smashing Magazine, I have had several opportunities to work with Laura and her writing is always flawless. However, the writing is always approachable; as if she is standing in front of you explaining things to you. In her own words: ‘I decided to take a look at brands from three different lenses: business, design, and psychology.’ And this is what makes this book unique: a combination of her personal writing style and looking at branding from a larger scope and perspective. As ...