Lean Branding

Preface

Why I Wrote This Book

I’ve had it. I can’t stand to see another killer product ignored by the press, investors, and customers because its founders had no clue about branding. Because they didn’t have the time, resources, and knowledge to turn the right heads around, at the right time. Maybe that product is an app, a service, a combination of both...maybe that product is you!

Good products shouldn’t have to die because we failed to send their message across.

Branding Today

To say that Lean Branding is an important skill in this chaotic marketplace of ours is a massive understatement. Barriers to entry are as low as ever, competition is fierce, and everyone I know has a severe inbox problem. People’s attention has never been this divided, their demands as sophisticated, or their access to information as easy.

If building a disruptive, dynamic brand is not in your plans, neither is profit.

That being said, here’s the killer tool that I’ve been preparing for you:

A DIY branding guide for startups that hate waste and love customers

A brand is your impression in consumers’ minds, and the strategy with which you build it together. Your brand doesn’t compete with product: it is the product, and its price, and the first business card that I get from you, your ultralight, superfast interface...and the (hopefully) soothing voice of whoever takes your customer service calls. Whether you’re creating ...