Setting the Target
Projects have a purpose, a goal, a criterion for success. It's not always clear what the goal is, but it's not safe to make assumptions about what it is or about whether key stakeholders have the same goal for the project. Even assuming that the goal is about performance outcomes is risky.
It's important for overall success—and all the decisions that have to be made to realize success—to know what the target actually is and how success will be measured. Successive approximation, pragmatic as always, helps flesh out what people are thinking, define the goal, and determine the most efficient way of reaching the target.
Goals often evolve and sometimes even transform into something entirely different from what ...