Two-Year Plan. Forget It.
So many business people get wrapped up in doing business-like activity. Stuff that adds little actual value to their business. It's what I used to do back in the bad old days of corporate life. Worrying about whether it's B2B or B2C, when in reality it's B2P. People. Business is that simple.
It's less to do with business, it's all to do with people.
I spoke with an aspiring author and we got on to the subject of books and writing. He shared with me the route he had taken to try to get a publishing deal. His approach involved drafting a 100-page book concept overview and proposal.
I said to him, “That's where you are going wrong. Ask yourself this question – if you were the publisher sat opposite you, would your approach ...