Build It and They Will Come. Sometimes.
This only works if what you build is something people can't get a better version of elsewhere … or in today's world on eBay or Amazon.
People will pay for quality. Gaucho, Disney, Apple, Virgin Active, 4Networking …
As a business, do you know what you are? Do you know the position you hold in your field?
My job involves me driving all over the UK, spending numerous nights away. I'm always looking for examples of great and terrible customer service.
95% of the time I stay in budget hotels.
Back in the bad old days of employment, when someone else was picking up the tab, I, as an executive, would be OUTRAGED if my overnight accommodation was anything less than 4 star.
Now, when I actually pay for my own ...