ACKNOWLEDGEMENTS
I wish to thank numerous people for their contribution, without whose support this text would not have existed.
I would like to thank my colleagues who contributed their time and knowledge: Professor Sajal Kabiraj, Professor B. V. R. Murthy, Professor Sanjay Sinha and Dr Kirti Arekar for their reviews and suggestions towards the completion of this book. They have also helped in reviewing and modifying the case text to its present form. Several other persons have given me much to thank them for: Thomas Paily, for keying in and printing the text on the computer, and Pankaj Shetty, for making the pictorial computer illustrations.
I also acknowledge the efforts of senior PGDM students and research assistants at ITM Business School, ...
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