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Logo Design Love: A Guide to Creating Iconic Brand Marks, 3rd Edition
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Logo Design Love: A Guide to Creating Iconic Brand Marks, 3rd Edition

by David Airey
March 2026
Beginner to intermediate
225 pages
5h 2m
English
New Riders
Content preview from Logo Design Love: A Guide to Creating Iconic Brand Marks, 3rd Edition

Chapter ten

Your questions answered

During the past two decades, readers of my design websites have left more than 40,000 comments on 1,000+ posts. Inevitably, many of those comments asked questions about how designers work. Good questions, too. I’ve learned a lot since first giving answers, so I’ve selected some of the more common and important questions, and updated my thoughts in this chapter.

Originality trouble

Q I’ve been accused of copying someone’s logo idea. Our designs are very similar, but I wouldn’t harm my reputation by ripping someone off. How would you deal with this?

A Ideas are everywhere. Shapes, colors, and symbols are part of a visual language that no one owns. If your work grows from genuine research, careful sketching, ...

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Publisher Resources

ISBN: 9780135476727