March 2026
Beginner to intermediate
225 pages
5h 2m
English
Content preview from Logo Design Love: A Guide to Creating Iconic Brand Marks, 3rd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter six
Pricing design
“How much should I charge for a logo?” It’s a common question among designers working directly with clients. If you don’t yet know what your skills are truly worth, you’re not alone. It took me about five years in business before I felt confident that my fees accurately reflected the value I brought to a project.
Some jobs I lost because I quoted too high, and others I nearly lost because I quoted too low, making clients doubt my abilities. Pricing is a balancing act you master only with experience and a clear understanding of your professional value.
That said, here’s some guidance to help you price your work with greater clarity and confidence.
Learn from mistakes
Pricing is a learning process. In my early years ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.