Logo Design Love: A Guide to Creating Iconic Brand Marks, 3rd Edition

Introduction

Distilling the essence of a brand into a mark that works at an inch in size—that’s what logo design is really about. It’s the designer’s paradox: to take something vast—vision, values, voice—and reduce it to something small enough to sit on a pen cap or appear as a favicon.

Every company needs a logo, and someone has to design it. That someone might be you. But once you’ve landed the client with big ambitions and a budget to match, how do you create something that stays relevant—not just next year, but for decades?

That’s where the idea for this book began.

Logo Design Love shares what I’ve learned about designing successful marks, from working with clients around the world to studying the craft of many respected designers. This ...