10 rules
1 Answer who, what, why?
2 Identify, don’t explain
3 Understand limitations
4 Be seductive
5 Make mnemonic value
6 Pose a question
7 Design for longevity
8 Make the logo the foundation of a system
9 Design for a variety of media
10 Be strong
1 Answer who, what, why?
Before anything begins, the most basic questions that must be asked and answered are “Who is the client?” “Who is the audience?” “What is needed?” A logo should grow organically from the answers to these questions. Rather than imposing an idea onto the problem, the problem should dictate the solution. This is a statement repeated by every design teacher. Unfortunately, it is often ignored or misunderstood. It does not mean that the whims of the client should ...
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