Machine Learning for Business Analytics

Chapter 3 Addressing the Utilization of Popular Regression Models in Business Applications

Meganathan Kumar Satheesh and Korupalli V. Rajesh Kumar

DOI: 10.4324/9781003206316-3

Contents

3.1 Introduction

3.2 Popular Regression Models

3.2.1 Simple Linear Regression

3.2.2 Multiple Linear Regression

3.2.3 Logistic Regression

3.2.4 Ridge Regression

3.2.5 Lasso Regression

3.2.6 Random Forest Regression

3.2.7 Support Vector Regression

3.2.8 Quantile Regression

3.2.9 Limitations of Regressions

3.3 Applications of Regression Models in Four Domains of the Business

3.3.1 Finance

3.3.1.1 Credit Score

3.3.1.2 Risk Analysis

3.3.1.3 Business Performance

3.3.1.4 Revenue Model

3.3.1.5 Value at Risk

3.3.1.6 Business Failure

3.3.2 Marketing

3.3.2.1 Direct ...