Machine Learning for Business Analytics

Chapter 9 Application of Artificial Intelligence in Market Knowledge and B2B Marketing Co-creation

H. Raghupathi, Debdutta Choudhury, and Cynthia Jabbour Sfeir

DOI: 10.4324/9781003206316-9

Contents

9.1 Introduction

9.2 Literature Review

9.3 Artificial Intelligence and B2B Market

9.4 Challenges of Artificial Intelligence

9.5 Methodology

9.6 Findings

9.6.1 AI in Co-creation of B2B

9.6.2 B2B Funnel

9.6.3 Market Knowledge in B2B

9.7 Conclusion

References

9.1 Introduction

Businesses have often benefited from technological advances because they have provided new ways to reach out to consumers. Artificial intelligence (AI) is one of the most important innovations of our time, and it is causing quite a stir in the modern world [1, 2]. AI in ...