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About the author
Foreword by Richard Koch
2 Developing good strategy – a science or an art?
3 What makes strategy development difficult nowadays?
4 Why the top team must lead the charge
5 The execution of strategy – the people puzzle
6 So how do managers make a difference to strategy?
7 Ten strategic pitfalls …
8 … and ten ways to get it right
9 Tips for new leaders
10 In summary
Further insights: the strategy checklist