August 2012
Beginner
416 pages
15h 20m
English
Content preview from Managing and Using Information System
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
11
KNOWLEDGE MANAGEMENT, BUSINESS INTELLIGENCE, AND ANALYTICS
Business intelligence and analytics are quickly becoming a source of strategic advantage for those firms who understand and develop skills to manage big data. This chapter provides an overview of the ways businesses make decisions. Making better decisions begins by differentiation between knowledge management, business intelligence and analytics, including a discussion of intellectual property. Data, information, and knowledge (both tacit and explicit) are then defined and discussed, as they are the foundation of making better decisions. Managing knowledge is done through four main processes, which are outlined next. Competing with analytics, and the capabilities that enable it, follows. The chapter then takes a more technical turn, addressing the components of business analytics and big data amassed in data warehouses. The chapter concludes with a discussion of social analytics and caveats that managers must anticipate.
Caesars Entertainment Corporation, the largest gaming company in the world by some measures, found a way to more than double revenues by collecting and then analyzing customer data. According to CEO Gary Loveman, “We've come out top in the casino wars by mining our customer data deeply, running marketing experiments, and using the results to implement finely tuned marketing and service delivery strategies ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.