Managing Creativity and Innovation

Table of contents

1. The Harvard Business Essentials Series
2. Title Page
3. Copyright Page
4. Table of Contents
5. Introduction
6. 1 - Types of Innovation
   1. Incremental and Radical Innovation
   2. Factors That Favor Incremental Innovation
   3. Innovations in Processes
   4. Service Innovations
   5. Summing Up
7. 2 - The S-Curve
   1. The S-Curve Explained
   2. Three Lessons
   3. Where Do You Stand on the S-Curve?
   4. Limits to These Lessons
   5. Summing Up
8. 3 - Idea Generation
   1. New Knowledge
   2. Tapping the Ideas of Customers
   3. Learning from Lead Users
   4. Empathetic Design
   5. Invention Factories and Skunkworks
   6. Open Market Innovation
   7. The Role of Mental Preparation
   8. How Management Can Encourage Idea Generation
   9. Two Idea-Generating Techniques
   10. Summing Up
9. 4 - Recognizing Opportunities
   1. A Method for Opportunity Recognition
   2. Rough-Cut Business Evaluation
   3. Summing Up
10. 5 - Moving Innovation to Market
    1. The Idea Funnel
    2. Stage-Gate Systems
    3. A Caution on Funnels and Stage-Gate Systems
    4. Financial Issues
    5. Extending Innovation Through Platforms
    6. Summing Up
11. 6 - Creativity and Creative Groups
    1. Myths About Creativity
    2. Three Components of Individual Creativity
    3. Characteristics of Creative Groups
    4. Handling Conflict in Groups
    5. Time Pressure and Creativity
    6. Six Steps for Increasing Your Own Creativity
    7. Summing Up
12. 7 - Enhancing Creativity
    1. Organizational Enrichment
    2. Enriching the Physical Workplace
    3. Summing Up
13. 8 - What Leaders Must Do
    1. Develop an Innovation-Friendly Culture
    2. Establish Strategic Direction
    3. Be Involved with Innovation
    4. Be Open but Skeptical
    5. Improve the Idea-to-Commercialization Process
    6. Apply Portfolio Thinking
    7. Put People with the Right Stuff in Charge
    8. Create an Ambidextrous Organization
    9. Summing Up
14. APPENDIX A - The Time Value of Money
15. APPENDIX B - Useful Implementation Tools
16. Notes
17. Glossary
18. For Further Reading
19. Index
20. About the Subject Adviser
21. About the Writer