6
Creativity and Creative Groups
Two Keys to Innovation
Key Topics Covered in This Chapter
- Myths about creativity
- The components of individual creativity: expertise, flexible and imaginative thinking, and motivation
- Characteristics of creative groups
- The effect of time pressure on creativity
PREVIOUS CHAPTERS of this book focused on the front end of the innovative process: idea generation, opportunity recognition, and the processes that companies use to choose among many innovative ideas and move them toward commercialization. Very little was said, however, about the creativity from which innovations emerge, or about the things that managers can do to encourage creativity among individuals and teams. We turn to these topics here and in the ...
Get Managing Creativity and Innovation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
