June 2003
Intermediate to advanced
192 pages
3h 44m
English
Two Keys to Innovation
Key Topics Covered in This Chapter
PREVIOUS CHAPTERS of this book focused on the front end of the innovative process: idea generation, opportunity recognition, and the processes that companies use to choose among many innovative ideas and move them toward commercialization. Very little was said, however, about the creativity from which innovations emerge, or about the things that managers can do to encourage creativity among individuals and teams. We turn to these topics here and in the ...
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