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Managing Creativity and Innovation
book

Managing Creativity and Innovation

by Harvard Business Review
June 2003
Intermediate to advanced
192 pages
3h 44m
English
Harvard Business Review Press
Content preview from Managing Creativity and Innovation

6

Creativity and Creative Groups

Two Keys to Innovation

Key Topics Covered in This Chapter

  • Myths about creativity
  • The components of individual creativity: expertise, flexible and imaginative thinking, and motivation
  • Characteristics of creative groups
  • The effect of time pressure on creativity

PREVIOUS CHAPTERS of this book focused on the front end of the innovative process: idea generation, opportunity recognition, and the processes that companies use to choose among many innovative ideas and move them toward commercialization. Very little was said, however, about the creativity from which innovations emerge, or about the things that managers can do to encourage creativity among individuals and teams. We turn to these topics here and in the ...

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Publisher Resources

ISBN: 9781422131763