3
Idea Generation
Opening the Genie’s Bottle
Key Topics Covered in This Chapter
- New knowledge as a source of innovation
- Tapping the ideas of customers
- Learning from lead users
- Empathetic design
- Generating ideas through invention factories and skunkworks
- Open market innovation
- The role of mental preparation
- How management can encourage idea generation
INNOVATIVE IDEAS have many sources. Some originate in a flash of inspiration. Others are accidental. But as Peter Drucker told readers of Harvard Business Review almost two decades ago, most result from a conscious, purposeful search for opportunities to solve problems or please customers.1 His observation supports Thomas Edison’s famous judgment that invention is ninety-nine percent perspiration ...
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