June 2003
Intermediate to advanced
192 pages
3h 44m
English
Content preview from Managing Creativity and Innovation
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3
Idea Generation
Opening the Genie’s Bottle
Key Topics Covered in This Chapter
- New knowledge as a source of innovation
- Tapping the ideas of customers
- Learning from lead users
- Empathetic design
- Generating ideas through invention factories and skunkworks
- Open market innovation
- The role of mental preparation
- How management can encourage idea generation
INNOVATIVE IDEAS have many sources. Some originate in a flash of inspiration. Others are accidental. But as Peter Drucker told readers of Harvard Business Review almost two decades ago, most result from a conscious, purposeful search for opportunities to solve problems or please customers.1 His observation supports Thomas Edison’s famous judgment that invention is ninety-nine percent perspiration ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.