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The Twinge

You know this meeting, and you know it the second you hear the attendee list. Something is up: a product is at risk, a strategy is being redefined, or a decision of magnitude is being considered.

Slide reviews are conducted via e-mail, rehearsals are performed, and demos are fine-tuned. When the day arrives, the room fills, nervous glances are exchanged, and it begins. Your practice pays off. Expected questions appear and are quickly answered. The project is solid; perhaps there is no need for that massive decision. We’re in good shape—except that Allison, the SVP, has a question. Allison?

“Has anyone talked to Roger’s group about ...

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