Contents
List of expert case study contributor information
1 Introduction: the world of major sports events
Illustrative case: how we entered the Games world
What are events, sports events, and festivals?
Theories and approaches used to study sports events
The sport event management world
The lifecycle of a sports event
Illustrative case: London Versus Paris for the 2012 Olympic Games bid
The theory behind bidding for events
The practitioner’s perspective on bidding
Expert case: The Canadian Olympic Committee’s bidding experience
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