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Managing Major Sports Events
book

Managing Major Sports Events

by Milena M. Parent
March 2013
Intermediate to advanced
432 pages
16h 7m
English
Routledge
Content preview from Managing Major Sports Events

Abbreviations

3Cs

consumer, company, competition

4G

fourth generation

4Ps

product, price, place, promotion

5Ws

who, what, when, where, why

AIOWSF

Association of International Olympic Winter Sport Federations

AISTS

Académie Internationale des Sciences et Technologies du Sport

ANOC

Association of National Olympic Committees

ASLF

Amateur Sport Legacy Fund

ASOIF

Association of Summer Olympic International Federations

BOCOG

Beijing Organizing Committee for the Olympic Games

BOH

back-of-house

BRIC

Brazil, Russia, India, China

CAD

computer-assisted (or -aided) design

CAS

Court of Arbitration for Sport

CBA

cost–benefit analysis

CBSA

Canada Border Services Agency

CC

corporate citizenship

CCTV

closed-circuit television ...

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Publisher Resources

ISBN: 9781136477164