Chapter 8
The media
OBJECTIVES
To understand who the media are in major sports events, what they want, and how they work
To understand the impact of the media on major sports events and their stakeholders
ILLUSTRATIVE CASE: TODAY’S MAJOR SPORTS EVENTS GARNER HUGE TELEVISION VIEWERSHIP NUMBERS
Major sports events today are geared to the television audience. Those sports events that qualify as mega sports events rake in huge numbers of television ...
Get Managing Major Sports Events now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
