March 2013
Intermediate to advanced
432 pages
16h 7m
English
Content preview from Managing Major Sports Events
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Chapter 8
The media
OBJECTIVES
To understand who the media are in major sports events, what they want, and how they work
To understand the impact of the media on major sports events and their stakeholders
ILLUSTRATIVE CASE: TODAY’S MAJOR SPORTS EVENTS GARNER HUGE TELEVISION VIEWERSHIP NUMBERS
Major sports events today are geared to the television audience. Those sports events that qualify as mega sports events rake in huge numbers of television ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.