Chapter 8

The media

image OBJECTIVES

image  To understand who the media are in major sports events, what they want, and how they work

image  To understand the impact of the media on major sports events and their stakeholders

ILLUSTRATIVE CASE: TODAY’S MAJOR SPORTS EVENTS GARNER HUGE TELEVISION VIEWERSHIP NUMBERS

Major sports events today are geared to the television audience. Those sports events that qualify as mega sports events rake in huge numbers of television ...

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