March 2013
Intermediate to advanced
432 pages
16h 7m
English
Chapter 2
Bidding for an event
OBJECTIVES
To understand the bid process, reasons for undertaking a bid, and what is required of a successful bid
To understand the stakeholders, considerations, and issues involved in a bid process
To understand the importance of the leader in a bid process
ILLUSTRATIVE CASE: LONDON VERSUS PARIS FOR THE 2012 OLYMPIC ...
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