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Managing Product Management by Steven Haines

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INDEX

Academic programs, 172

Accountability:

avoidance of, 200, 219

building shared, 130

of cross-functional product teams, 204, 205

Action plan, unified, 29

Analysis paralysis, 129

Applied learning projects, 170, 196

Appraisal, 30–33

Apprentices, 151–153

AT&T, 120

Audit:

Business Case, 230

cross-functional teams, 201–202

Baker Hughes, 107

Belief-based responses, 49

Bell Laboratories, 238

BetaBlue, 250

Bipolar statistical range, 49

Brand management, 18

Bundling strategy, 112

Business Case, 54, 75, 128

audit, 230

New Product Planning process and, 91

reviewing, 230

Business model, 89

changes to, 32

evolution of, 36

Calendars, 101

governance board, 240–242

maintaining scheduling, 240

Campus recruiting, 141

Capability Maturity Model Integration ...

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