Managing the Design Process-Concept Development

Table of contents

1. Cover
2. Title Page
3. Contents
4. Introduction
   1. How to Use This Book
   2. Managing the Design Process
5. The Design Process
6. Chapter 1: Applied Creativity
   1. Creativity in a Business Environment
   2. Defining Design’s Power Role
   3. How Designers Work Choosing a Designer
   4. Five ways to Determine a Good Designer–Client Match
7. Chapter 2: Big Goals
   1. Design in an Ever-Changing World
   2. Design Thinking
   3. Design Supports Internal Communications
   4. Socially Responsible Design
   5. Measuring Design
   6. Making the Most of Design Investment
8. Chapter 3: Design-Centric Research
   1. The Importance of Research for Design
   2. Research Aligns and Focuses Design
   3. Design Research is About Better Design Thinking
   4. Three Useful Research Tactics
   5. Defining the Audience: Demographics and Ethnography
   6. Defining the Audience: Psychographics
   7. Defining the Medium
9. Chapter 4: Strategic Thinking
   1. Design and Strategy
   2. What is Design Strategy?
   3. Design as a Business Tool
   4. Developing a Design Strategy
   5. Managing Aesthetic Strategy
   6. Evaluating Design Strategy
   7. Articulating Design Strategy
   8. Common Mistakes in Design Strategy
10. Chapter 5: Informed Risk Taking
    1. Taking Creative Risks
    2. Assessing Risk
    3. Risk versus Uncertainty
    4. Building Courage
    5. Innovative Design Means Taking a Calculated Risk
    6. Presenting Risky Ideas
11. Chapter 6: Creative Briefs
    1. Creative Briefs are Strategic Tools
    2. How to do a Creative Brief
    3. The 10 Most Important Things to Include in a Creative Brief
    4. Managing to a Creative Brief
    5. What’s Included in a Design Criteria?
    6. Who Uses a Creative Brief?
    7. Going Without a Creative Brief
12. Chapter 7: Aesthetic Considerations
    1. Aesthetic in Design
    2. Well-Designed Goes Beyond Pretty
    3. Aesthetic Components
    4. Mapping Aesthetics
    5. Understanding Aesthetic Dynamics in Design
    6. Evaluating Aesthetic Choices
    7. How to Do a Design Critique
    8. Betting Aesthetic Ideas Approved
13. Chapter 8: Managing Expectations
    1. How to Manage Client Expectations
    2. Four Best Practices for Successfully Managing Client Expectations
    3. Communication and Design Management
    4. Ongoing Design Management
14. Directory of Contributors
15. Index
16. Bibliography
17. Resources
18. Acknowledgments
19. About the Author
20. Copyright Page