Managing the Design Process-Concept Development

Index

A

Adams, Sean, 128

AdamsMorioka, Inc., 108–109, 156–161

aesthetic strategy, 94–95

aesthetics, 154–187

case studies in, 166–171, 178–183

components of, 163

defined, 154

dynamics, 164

evaluation of, 172–173

getting approval for, 184

key questions about, 165

mapping, 164

project profiles in, 156–161, 174–175, 185–187

truths about, 162

universals, 155

African Pride, 62–63

Alexander Isley, Inc., 136–141

Alt Group, 15–17

Annenberg Community Beach

House, 156–161

applied creativity, 14–25

Ascent, 46

Asylum, 118–123

audience

defining the, 72–75

media choice and, 76

understanding the, 51, 70

Aufuldish, Bob, 144–145

Aufuldish & Warinner, 144–145

B

Beauty 360, 30–32

Benjamin Bixby, 19

Bennis, Warren, 7

blended research, 61

Borealis, 47

bottom line, ...