July 2010
Beginner
208 pages
4h 56m
English
Content preview from Managing the Design Process-Concept DevelopmentBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 5Informed Risk Taking
Taking Creative Risks
There is a lot of competition in a client’s world—whether they are working to differentiate their existing product from competitor’s or simply trying to get noticed in the first place. Winning in the face of competition means standing out. That often means daring to be different. It means taking creative risks and pushing the design.
For any given assignment, a good designer will typically explore a range of solutions from mild to wild. They’ll often present a client with design options that are well within the comfort zone but provide what is, in essence, a refresh of an existing design system ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.