July 2010
Beginner
208 pages
4h 56m
English
Content preview from Managing the Design Process-Concept DevelopmentBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 6Creative Briefs
Creative Briefs Are Strategic Tools
Computer scientists have a saying, “Garbage in, garbage out.” It means that computers can process a lot of data output, but it will only be as good as the information that was put into the system. It’s pretty much the same in design. When creative is developed from great client input, the results can be great. If not, well, it’s a recipe for falling short of the mark. Without a well-identified and articulated set of objectives and goals that is rooted in thorough background and research information, a design can’t grow out of a solid foundation. There needs to be a summary of all the ...
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