Managing the Design Process-Implementing Design

Chapter 7Managing Clients

Building Lasting Client Collaborations

Creating a strong collaborative partnership with clients is critical for graphic designers. Design is, by and large, a commercially driven applied art form that is nearly always commissioned by a client seeking to send a specific message for a specific purpose, often in service to their business. There would be no design project without a client. Even when designers are creating self-promo materials or their own products, they are their own client with set goals and expectations.

Here are the keys to having a successful and lasting client relationship:

▸   Do what you say you’re going to do.

▸   Exceed clients’ expectations.

▸   Stay in constant communication.

▸   Treat clients ...