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Market and User Research Operations
book

Market and User Research Operations

by Stephanie Marsh
August 2025
Beginner to intermediate
312 pages
7h 28m
English
Kogan Page
Content preview from Market and User Research Operations

2 Laying the foundations for successful research processes and practices

Chapter 2 covers the key steps for establishing effective ReOps in an organization. It emphasizes the importance of prioritizing legal compliance, conducting thorough audits, understanding the research process and pain points, managing budgets, implementing structured onboarding and offboarding processes, and selecting appropriate tools.

The main steps include:

  1. Ensuring compliance with relevant laws and regulations to prevent legal issues.

  2. Auditing existing research artefacts, tools and infrastructure using spreadsheets to leverage available resources.

  3. Engaging researchers to map out the research process, identify pain points and inform improvements through internal research. ...

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Publisher Resources

ISBN: 9781398620513